European sensation crosses the pond
The formerly exclusive European sensation is creeping up on American pop culture. Forget Sandstorm, the middle school dance anthem, Electronic Dance Music, or E.D.M., doesn’t compare to the techno of the early 2000s. And its infiltration in our pop culture proves it.
Photo courtesy of vibe.com
DJ’s and their music are making a name for themselves in Hollywood and at the Grammy’s. The popular DJ Skrillex is composing original scores for major films like the animated Wreck-It Ralph. Last year, his work was recognized by three Grammy wins and an income of $15 million.
And he’s not alone. Kaskade, whose birth name is Ryan Raddon, is also working with directors. He explained his reasoning for teaming up with Hollywood: “I think there still are some people who doubt the musicality about electronic music, like: ‘What is it? What are they doing?’ But after you score a film, nobody can really say anything more about that.”
It’s not just for anyone with a computer who likes to fool around with music. When one of the biggest annual music festivals, Ultimate Music Experience, in South Padres Island, Texas was asked their opinion on adding Pauly D to their lineup, they immediately shut down the proposal. This is a legitimate genre. With E.D.M. taking over major music festivals like Lollapolooza and Coachella, it is only a matter of time before it reaches Wake. Sure, Avicii and Calvin Harris are well-known names in our frat basements, but to what extent?
Besides the overplayed “Levels” and “Feel So Close,” the average Deacon has not been pounded over the head by the bass that is infiltrating the rest of the states. Much love to Taylor Swift, but I don’t think I can stand to hear what is supposed to be country echoing in a grungy basement any longer. Rather than putting your iPod on repeat with the same top twenty songs, why shouldn’t Wake mix it up a bit?
Though E.D.M. is on the rise, some of its founding fathers like Swedish House Mafia are splitting up to go their own ways. Though the breakup is heartbreaking to fans like myself, we are reminded that splits like these have produced some of the best artists out there. After all, N’Sync brought Sexy Back and Destiny’s Child gave us one damn good Super Bowl Halftime Show. We are reassured through the words of the Mafia, “Don’t you worry child. Heaven’s got a plan for you.” We trust that the split is a sign of E.D.M.’s take off, rather than crash landing. So why isn’t Wake grabbing onto this bandwagon?
Sure, we pride ourselves on being nonconformists, on going our own way. But is it not hypocritical to cling to the same Macklemore song rather than learn some of his other material? To play Kanye and Weezy and Niki Minaj infused with a little Justin Bieber, rather than to adopt Kendrick Lamar? Perhaps WakeStock is a start in the right direction.
Yes, there may come a time when E.D.M. is the new mundane T. Swift, but for now, it is the biggest underdog at Wake. So frat stars, don’t be afraid to mix up your playlists. Next time you’re in a packed dorm room sitting around for that socially acceptable time to go out, be bold. Grab the iPod and ignore the snarky responses you may get to this “noise.” It’s time to embrace the genre while it’s on the rise. Time to be that person with bragging rights who liked that song before it was all over the radio.